Client Litespeed Titanium Bicycles Category New Product Launch Role Graphic and Web Designer
Litespeed Titanium Bikes launched a new product in their Road Bike category and as the graphic and web designer for this project, I was able to design the model name typeface for new product: The Spezia. Given that the name chosen for the bike was after La Spezia, Italy, I used several pieces of Italian type for inspiration for the final design. Through lots of testing and refining, the finished product sits on the top tube of each Spezia road bike that is produced today.
