Client OBED Bikes Category editorial magazine Role Graphic + Brand Designer
OBED is a playful and adventurous bicycle company who discovered the need for a way to tell the stories of people using their products. Introducing Spoke & Terrain, Issue No. 1, a gravel magazine for OBED Bikes. Working with OBED's content writer and marketing team, I developed branding, stylized images, logos, and layout design to compliment the passionate stories being shared. What started as a free digital project quickly became a printed product included in new bike purchases for customers.
