I recently had the opportunity to redesign the website for Litespeed Titanium Bicycles, with the help of the web team at American Bicycle Group. This project took the better part of a year to complete and was an absolute pleasure to work on. After development of an official brand guide for Litespeed, and careful research into the brand, I was able to bring a sense of adventure and highlight the quality of these products through the design of the new site. Through this project I learned much about what actually goes into redesigning a website, and how that works with the overall goals of marketing for a company like Litespeed.
Along with the product design I did for Coffee Quest in my Senior Year, I also designed a web page that would direct users through the subscribing process and onto their specific tasting profile. Users interact with the map to choose a country and their favorite coffee drink. After three choices the subscriber can move on to review and payment.
In my junior year of college I was tasked with redesigning a website for a non-profit organization that did not have a user-friendly design. Hilton Pond Center is a non-profit aviary conservation in South Carolina. After conducting interviews to get to know the company and values, I redesigned the logo and website to have an educational and fun feel to it. The old website is featured on the iPad next to the desktop screen.
