Client ABG Category Branding Development Role Graphic Designer
American Bicycle Group houses three bicycle brands with various audiences: Litespeed Titanium Bicycles, OBED Bikes, and Quintana Roo Triathlon. ABG had the need for fully built out brand guides for each, seeing as how they had never been completed since the company came to be in the early 80's. I researched the three brands existing history and audiences to accurately inform my design decisions, and ensured each brand had assets for use across mobile, web, and print needs.
